To portray someone is the attempt to capture and show his personality, his character. In a self-portrait, it is the artist asking himself who he is, where he stands, what he does.
With this portrait here, staged to be sold as stock image, what we see is not a self-portrait of the artist, but rather a self-portrait as an artist. The artist functions as a model, as a projection surface; (artistic) identity as something between authenticity and staging, individuality and cliché, aura and banality, reality and fiction, subject and object.
The whole series on shutterstock: